Company News

Mike Eutsler joins Lew’s as field promotions manager

SPRINGFIELD, Mo. (April 23, 2012) – Lew’s announces the hiring of Mike Eutsler to serve as field promotions manager for the legendary rod and reel brand.

Eutsler, age 62, has several years of experience in promotional matters tied to the fishing industry, including bass tournament sponsorships, communications and participation. He is an accomplished tournament angler with a proven record of performance in the midwest.

In his new role with Lew's, Eutsler will work from the company's corporate headquarters in Springfield, Mo. His responsibilities include managing the company's pro staff programs, overseeing event sponsorships, coordinating the high school and college fishing team support programs and assisting with other promotional activities.

“Mike has a well-rounded background in matters relevant to our marketing needs, has a good understanding of our company’s history and products, and knows our target audience well,” said Lynn Reeves, Lew’s chief executive officer, in making the announcement. “Mike already has a good relationship with many of our pros and is very familiar with many industry events, so he can hit the ground running. He’s a good all-around fit for our company. We’re proud to welcome him to our team of quality people that faithfully serve this great American brand.”

Reeves acquired the Lew's name and affiliated trademarks, including Speed Spool®, Speed Spin®, Laser® and Speed Stick® from the Lew Childre family in 2009. Last year the company entered into an exclusive agreement with famed crappie angler Wally Marshall to develop and market Wally Marshall™ Signature Series and Mr. Crappie® rods, reels, pre-mount combos and fishing line products. The new lineup of all models of Lew’s rods and reels has been getting high marks from anglers across the country.

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