July 2018

New Lew’s® Custom Plus Speed Stick® Super Grip Allows Superior Control

The Lew’s Custom Speed Stick series truly changed the game for anglers who need a quality rod at an affordable price.

Though the phrase is often thrown around in today’s fishing market, the Lew’s Custom Speed Stick series truly changed the game for anglers who need a quality rod at an affordable price. With the addition of Winn® Dri-Tac Grips in the Custom Plus series, anglers became accustomed to the extreme comfort and grip that Winn advanced polymer provides in rod grips.

Like Winn® Grips themselves, the idea behind the Super Grip comes from the golf world. Just like on a putter, the flat top design with larger grip diameter prevents the rod from turning and torquing in the angler’s hand while casting, power fishing and fighting big fish.

Just above the Winn® Dri-Tac Super Grip is the new Lew’s exclusive VTR System (Vibration Transfer Ring), which provides direct contact with the rod blank to transfer vibration directly to the angler’s hands.  The VTR sends vibration from the blank directly through the VTR for extreme sensitivity and prevents any deadening from the grip. All in all, the VTR allows anglers to detect more bites and therefore catch more fish.

Above the business end of the rod, Custom Plus Speed Sticks feature lightweight, multilayered, multidirectional HM60 graphite blanks paired with stainless steel guide frame with titanium oxide inserts. Coming in a $179.99 MSRP, new Custom Plus Super Grip Speed Sticks are packed with new innovative and exclusive features found only on Lew’s rods.

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