2021 Press Releases

Supporting youth and the future of our sport has been at the core of our brands since their inception. This effort has been supported in many fashions throughout our history.

For Tucker Veronee and Landon Gramling of Gilbert High School’s Bass Fishing Team, the new year could not come fast enough. This dynamic duo is the defending High School Fishing World Finals Champion, and they will attempt to make history in 2021 by becoming the first team to ever win the event twice.

Team Lew’s is pleased to announce the long-awaited release of the Signature Series rods. This rod is the product of three years of research and development by the hard-charging innovators of Lew’s.

Kickin Their Bass TV’s Noah Pescitelli, Internet sensation and fishing’s newest rising star, has a maxim in life and in fishing; Put your head down and work hard.  This sums up why Team Lew’s is proud to partner with Noah to introduce, new for 2021, the Kickin’ Their Bass baitcasting and spinning combos.  This combo is a legend in the making as the sturdy workhorse in an angler's arsenal

Ever fine tuning, Team Lew’s has redefined exceptionalism with upgrades to a fan favorite with the introduction of the new BB1 Pro LFS Baitcast Reel. The BB1 Pro has been a mainstay on the professional angling circuit since its introduction in 2012.

Designed specifically for the angler who is serious about crankbait fishing, Lew’s is pleased to announce the release of the 2022 XD Cranking Series. What makes the XD Series the premier rod for cranking is the rod blank in Premium HM50 Tour Grade high modulus Graphite with Carbon Nano Tube construction.

Together with Wally Marshall, one of fishing’s most popular crappie anglers of all time, Lew’s is pleased to introduce the Wally Marshall “Original” Classic Rod Series.

Built for the most hard-fishing, all-day, any-season anglers, Lew’s introduces the new Team Lew’s Tournament Lite LFS Baitcasting Reel. Brutally strong and unbelievably light, the Tournament Lite LFS is prepared for any job.

Holding to a tradition of building reels for exceptional performance in the most challenging fishing conditions, Lew’s is pleased to introduce the newly updated Super Duty LFS Baitcasting Reel. While it is an outstanding choice for many applications on the water, the Super Duty LFS is specifically engineered for fishing styles that call for the toughest gear.

Lew’s and Strike King are pleased to announce the 2021 recipients of the Freshman Scholarship Program.  The Lew’s and Strike King Freshman Scholarship Program, founded in 2019, underscores a deep commitment the companies share in helping young anglers achieve their dreams on the water and in the classroom. 

Strike King brought the action to the California Delta this past weekend with the third stop of the company’s four-event big bass tournament series. Though windy forecasts kept a handful of anglers off the water in Bethel, CA, those who pushed in their chips were rewarded with beautiful California weather and moderate wind for tournament day.