The Lew’s American Hero series is more than just rods and reels; it is our promise. With a sincere respect for and in genuine honor of our American veterans, Lew’s® pledges a portion of profits from the sale of every American Hero rod, along with select other Lew’s products, for the purpose of supporting and helping organized programs that benefit the mind, spirit, soul and body of our veterans in their return to enjoying recreational opportunities outdoors, such as fishing.
Our support is focused on organizations that include a fishing element within their regular programs that are designed to assist veterans, especially wounded veterans, who are transitioning back into civilian life.
We promise to never forget nor take for granted the service of our American veterans who have given unselfishly during their time of duty so that all who please can enjoy their favorite activities in the great outdoors of this free country.
While a sincere thank you will always be on our lips, it is from our hearts that we pledge a portion of our profits from specially identified Lew’s products to help with select programs that benefit the mind, spirit, soul and body of these American Heroes so that they too can experience the same enjoyment outdoors.
"Fishing is an important part of our FOCUS Marines Foundation classes dedicate to helping wounded Marines and Corpsmen make successful and rewarding transitions from millitary to civillian life. Lew’s® donation of rods, reels and line is a great help in the healing process of our students during and after our sessions."Ted Kretschmar, Vice President of Operations, FOCUS Marines Foundation