2024 New Products

Lew's 2024 New Products 

Driven by a calling to innovate and a relentless desire to put you on the water with the best gear, Lew’s is pleased to introduce the 2024 line-up of rods, reels, combos and accessories. Built with the singular purpose of helping you catch more fish. When only the best will do, pick up a Lew’s and FEEL THE DIFFERENCE.





Continuing to push the limits of innovation and performance, Team Lew’s has redesigned the HyperMag baitcast reel to enhance not only function, but experience. The HyperMag baitcast reel includes the P2 Super Pinion® double bearing supported pinion gear, offering a better gear mesh for smoothness and extended gear life. The ergonomic one-piece magnesium frame and C45 carbon sideplates are strong and extremely lightweight, with the reel weighing in at only 5.2 oz. The “barely-there” feel of this reel is ever-present, giving anglers the comfort and control they desire. The features don’t stop there – the recessed brake adjustment dial contributes to the low-profile design, the Speed Knot™ quick line attachment spool enables easy and quick line attachment, and the JDM-style Winn® handle knobs provide outstanding grip and comfort. In line with the original, the new HyperMag has a 6-pin QuietCast® externally Adjustable Centrifugal Brake (ACB) system, 11 bearing system, Speed Keeper® hook keeper, and Speed Dial® line indicator, bringing all of the best features together in one of Lew’s lightest, most efficient baitcast reel to date.


  • Upgraded ergonomic one-piece magnesium frame design
  • Hardened anodized aluminum alloy Speed Gears®, now with Lew’s exclusive P2 Super Pinion®
  • Recessed brake dial with 6-pin SpeedCast® externally Adjustable Centrifugal Brake (ACB) system
  • Speed Knot™quick line attachment spool
  • JDM style Winn® knobs on 95mm bowed carbon handle
  • 11 bearing system with stainless steel double shielded ball bearings
  • Aircraft-grade Duralumin double anodized drilled and chamfered u-shape 32mm spool
  • C40 carbon sideplates
  • Carbon fiber drag system with carbon drag star
  • Patented retractable Speed Keeper® hook keeper
  • Patented Speed Dial® line indicator
  • Titanium coated zirconia line guide
  • External lube port
  • Speed Keeper® retractable bait keeper



Equipping finesse anglers with ultimate baitcasting distance and control, Lew's is pleased to introduce the Custom Lite Shallow Spool Baitcast Reel. Built for baitcast enthusiasts who rely on finesse crankbaits, small topwaters, and lightweight soft plastics to get the job done, the Custom Lite is built with a premium QuietCast® Adjustable Centrifugal Braking system and Lew's innovative free spool rotation design to deliver an exceptionally long and accurate cast with finesse-sized baits.


  • ULTIMATE CASTING DISTANCE: Cast the lightest baits farther with accuracy and ease. Effortlessly adjust Lew's QuietCast® Adjustable Centrifugal Braking system with an external dial for ultimate cast control. The ultra shallow 30mm spool design requires less inertia to spin when casting light weights, helping you put finesse baits exactly where you want them in any condition
  • PREMIUM CRAFTSMANSHIP: Experience unmatched quality with aluminum alloy Speed Gears® with the P2 Super Pinion®, C45 Carbon Side Plates and 11 Stainless Steel Double Shielded ball bearings. Lew's legendary performance at the lightest weight. The innovative Speed Knot™ allows for quick line tying and hides the knot at the base of the spool for smooth line delivery
  • BUILT FOR FINESSE APPLICATIONS: The Custom Lite Shallow Spool is specifically crafted to effortlessly place small crankbaits, finesse swimbaits and light soft plastics with ease. Maintain the power and control of a baitcasting reel with smaller baits to attract the fish that won't eat a heavy, bulky bait. Perfect for drop-shotting over deep ledges, ned rigging across rocky flats and accurately casting the lightest poppers and wacky rigs around shallow vegetation
  • ROCK SOLID RELIABILITY: Anglers who hit the water with the Custom Lite Shallow Spool Baitcast Reel fish with the confidence that their gear is backed by a warranty and supported by the dedicated Customer Service team at Lew's
  • LIGHTWEIGHT FRAME: Feel the slightest vibration of micro crankbaits and detect the softest bites from finicky fish with Lew's super light Tanso Tech™ one-piece frame and duralumin spool. A featherweight frame that is an absolute must for finesse performance
Custom Lite SS





  • Upgraded ergonomic one-piece graphite frame/sideplate design 
  • Newly designed “HeroCam” pattern on sideplates 
  • Updated logos and packaging to meet newest American Hero Marketing design specs 
  • 6 bearing system 
  • Externally adjustable Magnetic Control System (MCS) 
  • High strength solid brass Speed Gears®, precision cut on Hamai CNC machines 
  • Anodized aluminum 32mm spool 
  • Combat Grip® handle knobs for supreme control 
  • Zirconia line guide 
American Hero Baitcast Reel




  • Newly designed "HeroCam" pattern on body and stem
  • Upgraded graphite frame design
  • 6 bearing system
  • Speed Lube® for exceptional smoothness and performance in all conditions
  • Oiled felt multi-disc drag system
  • Skeletal graphite rotor
  • Anodized braid-ready knurled aluminum spool
  • Combat Grip® handle knob for supreme control 

American Hero Spinning Reel



The Pro Target Spinning Reel is built with 11 ball bearings, a carbon fiber drag system, a super light graphite body, and an anti-reverse clutch to bring premium quality and performance to compliment the successful Pro Target line of rods. These reels are designed for casting, shooting docks, livescope techniques, or trolling with super light jigs from 1/32-1/8 oz. The reel dons Mr. Crappie’s signature chartreuse color and delivers tournament-quality performance at a price point you’ll love.


  • 11 bearing system
  • Anti-reverse clutch
  • Carbon fiber frame and sideplate
  • Braid-ready spool
  • Premium carbon fiber drag system
  • Smooth and durable gear system
  • Screw in aluminum handle with Combat Grip® paddle knob
Pro Target Spinning Reel




Donning a new look with Lew's exclusive Hero Cam camo pattern, the American Hero Camo baitcast combo features a lower profile reel with a one-piece graphite frame and sideplate design, delivering ergonomic comfort and tournament-level performance every time. Built to last, the reel strikes the ideal balance between durability and seamless operation with high strength solid brass Speed Gears®, a premium 6-bearing system containing stainless steel double shielded ball bearings, and an externally adjustable Magnetic Control System (MCS). Experience the power of the 1-piece, IM7 graphite blank on the American Hero Camo baitcast combo, providing the structural strength and lightweight flexibility that anglers demand and a split-grip EVA rod handle with embossed American Hero logo.


  • Upgraded ergonomic one-piece graphite frame/sideplate design
  • Newly designed "Hero Cam" pattern on sideplates
  • 6 bearing system
  • Externally adjustable Magnetic Control System (MCS)
  • High strength solid brass Speed Gears®, precision cut on Hamai CNC machines
  • Anodized aluminum 32mm spool
  • Combat Grip® handle knobs for supreme control


  • Matching “HeroCam” camo pattern featured on split and throat of rod blank 
  • Premium IM7, 1-piece graphite blanks 
  • Split grip EVA handles with embossed American Hero logo 
  • Stainless steel guides w/ stainless steel inserts 
  • Lew’s exclusive skeletal reel seat 
American Hero Baitcast Combo