Custom Lite


Experience enhanced efficiency and superior power with the Lew’s Custom Lite SS 200 Spinning Reel. Tailored for finesse applications, the innovative shallow spool design strategically reduces line capacity to eliminate line waste and the need for backing, especially when using braided line. The reel is extremely lightweight due to its Tanso Tech frame and rotor, and effortlessly delivers smooth and rapid retrieves with a machined aluminum gear and 6.2:1 gear ratio. Boasting strength and silky retrieves, the hybrid carbon drag system has the capability to overpower any fish at any time. This isn't just a reel; it's a seamless blend of finesse, power, and unyielding performance.


Equipping finesse anglers with ultimate baitcasting distance and control, Lew's is pleased to introduce the Custom Lite Shallow Spool Baitcast Reel. Built for baitcast enthusiasts who rely on finesse crankbaits, small topwaters, and lightweight soft plastics to get the job done, the Custom Lite is built with a premium QuietCast® Adjustable Centrifugal Braking system and Lew's innovative free spool rotation design to deliver an exceptionally long and accurate cast with finesse-sized baits. These reels pair exceptionally well with the new Custom Lite Rod models CLSJB and CLSHSC.


Custom Lite Rods have HM85 graphite blanks for sensitivity and stainless steel guides with titanium oxide inserts for durability, with spinning rods featuring a new Comfort Plus ergonomic reel seat designed in partnership with Zona and casting rods featuring a Full Contact reel seat for direct blank contact while fishing. The new Custom Lite rods have split grip handles with Lew's exclusive Winn® Dri-Tac Ultra ProWeave™ Grips for all day comfort and control. The lineup includes 20 casting models and eight spinning models, including two BFS style casting actions designed for fishing light line and lightweight baits, such as small swimbaits, jerkbaits, ned rigs, and shakey heads on casting tackle.