News & Press

Columbia, SC – Strike King and Lew’s pro John Garrett wins the 2024 Lowrance Bassmaster Elite at Harris Chain with a total of 84-pounds 5-ounces by the end championship Monday.

Lew’s launches the Custom Lite SS at the 2024 Bassmaster Classic to be held in Tulsa, Oklahoma.

Strike King® and Lew’s® pro Trey McKinney has accomplished goals at 19 years old that many anglers simply aspire to achieve in their lifetime. With a Bassmaster Elite Series tournament win under his belt, he reflects on all that it took to get to this point and looks ahead to all that is yet to come in his professional angling career.

Quantum is thrilled to announce that industry veteran Mark Talwin has joined the team and will assume the role of Senior Product Engineer. With over a decade of fishing reel engineering excellence behind him, Mark and the team are poised to write an exciting new chapter for Quantum and deliver a new era of innovation.

Rather Outdoors, a leader in fishing equipment and innovation, hires Marcus Parker to fulfill the role of Senior Vice President of Sales - North America.

Donning a new Hero Cam camo pattern, the new American Hero Camo family of reels and combos have been updated and upgraded with a new look and new features. Crafted with the American warrior in mind, Lew’s American Hero Camo tackle delivers on all fronts – from looks to performance.

The team at Lew’s has worked to fine tune actions, grips, and blank materials to create the new line of Custom Lite Rods, with a specific focus on extremely lightweight components. The lineup includes 20 casting models and eight spinning models, including two BFS style casting actions designed for fishing light line and lightweight baits, such as small swimbaits, jerkbaits, ned rigs, and shakey heads on casting tackle.

Continuing to push the limits of innovation and performance, Team Lew’s has redesigned the HyperMag baitcast reel to enhance not only function, but experience.

Take your passion for the chase one step further with the new MACH Jacked combos. MACH Jacked combos are the most premium, tournament-quality combos ever offered from MACH – available in spinning and baitcast models.

The new Mr. Crappie Pro Target Spinning Reel joins the highly-popular and already successful Pro Target rod family.

Rather Outdoors, the home to some of the most recognizable names in fishing, is pleased to announce that two legendary industry veterans, Mike Rice and Gary Borland, will be joining the leadership team of Quantum Fishing.

New digital tournament series, the Mach Nation Summer Smash Series, will include four events in 2023, each of which will take place over the course of a month in the summer of 2023.