2022 Press Releases

Rather Outdoors is pleased to welcome ten members to the Pro Teams of Strike King Lure Company and Lew’s. These ten join the ranks of one of the most accomplished rosters in professional competitive fishing. 

Rather Outdoors is pleased to announce that industry veteran Zack Swanson will join the North American operation on February 1, 2022, to lead the legendary brands of Lew’s, Strike King, Zebco and Quantum as Sr. Vice President of Brand Management.

Avid anglers and fans of competitive fishing are in for a treat at the 2022 Bassmaster Classic as Strike King and Lew’s bring some of the sport’s most knowledgeable pro anglers to the stage for an evening of entertainment and education. The 2022 Classic Pro Night will be in Anderson, SC at the Anderson Civic Center starting at 6pm Tuesday, March 1st.

Representing a commitment to the finest materials and craftsmanship and an unyielding desire to deliver the best, introducing the Elite-Ti by Team Lew’s. Crafted in the 72nd year of Lew’s existence, with nearly a century of design exceptionalism at the core of this American company, the Elite-Ti represents the perfect harmony between breathtaking innovation and heartfelt fishing legacy.

Built specifically for those who fish with nothing less than the best, Team Lew’s is pleased to unveil the ALL NEW design of the Pro-Ti baitcast reel. With the 2nd Generation of the Pro-Ti, Lew’s is launching much more than a reel with robust features; we are launching a full experience from cast to catch.

Built for the angler whose aggressive style demands the fastest and strongest baitcast reel on a tried-and-true performance platform, Lew’s is pleased to announce the HyperSpeed LFS.

Built to pay homage to the American Warrior. Forged from the finest raw materials and tested relentlessly in the harshest elements – to deliver nothing short of the best.

Team Lew’s Announces the Next Generation of High Performance, Extra Tough Fishing Rods and Reels – The Mach® 2.

The New Standard in Super Lightweight and High-Power Performance – Team Lew’s Custom Lite Spinning Reel.